Nancy JohnAdapex Top 3 Predictions for 2023It’s always fun to start the new year looking into our crystal ball and predicting what trends will shape the ad tech landscape in 2023…2 min read·Jan 3, 2023----
Nancy JohnGAM Advertising — Ad Optimization — Advertisers, Publishers | Adapexhttps://adapex.io/1 min read·Dec 13, 2022----
Nancy JohnDrive Holiday RevenueThere is still plenty of time to grab Holiday ad spend and improve your CPMs to drive revenue. Now that the Holiday season is here, get…3 min read·Dec 13, 2022----
Nancy JohnLet’s Talk About Header Bidding — What is a Header Bidding SolutionWhat is a Header Bidding Solution?3 min read·Nov 15, 2022----
Nancy JohnIndustry Trends From Programmatic I/O and Advertising WeekAdapex was in NYC last week, along with 10,000 of our closest friends in the industry. We really enjoyed meeting and socializing with so…3 min read·Nov 3, 2022----
Nancy JohnHeader Bidding Best Practices | AdapexA Guide to Getting Your Header Bidding Set Up Properly. A white paper from Adapex to guide you through how to get the most of your Header…1 min read·Oct 25, 2022----
Nancy JohnCTV monetization — All News is Good News for CTVWhile much of the economic news right now is pretty bleak, the outlook for CTV is much more encouraging (even if there is a recession)…3 min read·Oct 18, 2022----
Nancy JohnAdapex Adds Gemma Dollery to Client Success Team| AdapexNew York, NY September 30, 2022 — Adapex Inc is pleased to announce the addition of Gemma Dollery to their Client Success team. Gemma will…2 min read·Oct 14, 2022----
Nancy JohnPrep for Elevated Q4 SpendTemperatures are heating up and soon ad spend will be too. Q4 is right around the corner and it’s time to get your site primed to drive…3 min read·Sep 14, 2022----